Get a quote
  1. Home
  2. Services
  3. Sports betting & odds API
Modules & integrations

Sports betting API and odds feed integration.

We connect odds, results, statistics and exchange APIs to your product, map markets correctly, and keep the data flowing when feeds change.

Get a quote See what's included
Feed monitorLive
Messages / s
18,420
Feed latency (p95)
240 ms
Events mapped
41,305
Unmapped markets
12
Settlement lag
6 s
Feed status
Healthy
Example data for illustration
Overview

Sports betting API integration services

Our sports betting API integration services connect your sportsbook, exchange or fantasy app to an odds API or odds feed provider, plus results, statistics and live match data. We normalise every feed into one model so you can swap or add providers later.

We help compare sports odds API providers on coverage, latency and pricing, including cricket odds API providers for South Asian markets.

What's included

Core modules of our sports betting api & odds feed integration

Feed adapters

Adapters for major odds and data providers, normalised into one model.

Market mapping

Map sports, leagues, teams and markets across feeds with admin tools for exceptions.

Results & settlement

Automatic settlement from results feeds, with manual override and audit.

Statistics & trackers

Live match trackers, stats widgets and fantasy points data.

Exchange APIs

Connect external exchange liquidity or odds where your setup allows it.

Monitoring

Latency, gaps and stale prices detected and alerted before players notice.

How it works

Integration steps

  1. STEP 01Choose feedsWe help compare providers on coverage, latency and price.
  2. STEP 02ConnectAdapters deployed and data normalised.
  3. STEP 03Map & testMarkets mapped and settlement tested on real events.
  4. STEP 04Go liveMonitoring and alerting switched on.
Features

Built in from day one

Every build ships with the operator tools you need to run the product, not only the player-facing screens.

  • Push and pull feed support
  • Failover between feeds
  • Odds margin layer
  • Data caching for scale
  • Historical data storage
  • Webhook events for your apps
Engagement models

Launch fast, or build exactly what you need.

Three ways to work with us. You can start on one and move to another as your brand grows.

White label

Launch your brand on our licensed-ready platform. The lowest upfront cost and the fastest route to market.

  • Your brand, domain and promotions
  • Games, payments and back office ready
  • Upgrade to turnkey any time
Typical launch: 4–6 weeksBest for: New brands testing a market
Recommended

Turnkey

A full platform deployed under your own licence, with your data, your payment accounts and a custom front end.

  • Own licence and player data
  • Games, feeds, payments, KYC included
  • Option to buy the source code
Typical launch: 8–12 weeksBest for: Operators building a long-term brand

Custom build

We design and build exactly what you need, from one module to a new product category. You own the code.

  • Dedicated squad and roadmap
  • Full code and IP ownership
  • Built around your differentiator
Typical timeline: Planned per projectBest for: New categories and scale-ups
Related services

Often built together

Platform

Sportsbook Software

Pre-match and in-play betting with live odds, bet builder, cash out and a trading desk to manage risk.

Explore Platform

Betting Exchange Software

Peer-to-peer back and lay betting with a fast matching engine, liquidity tools and commission on net winnings.

Explore Platform

Fantasy Sports Software

Daily and season-long contests with a team builder, live scoring, private leagues and a wallet.

Explore Module

Casino Game Aggregator

One API for many game studios: unified wallet, lobby control, free rounds and reconciled reporting.

Explore
FAQ

Sports Betting API & Odds Feed Integration: common questions

How much does it cost?
We charge for integration work; feed providers charge their own licence fees.
How long does it take to launch?
A single feed integration usually takes 3–6 weeks including mapping and testing.
Can you switch us to a new feed provider?
Yes. Our normalised model lets you add or swap feeds without rebuilding your front end.

Need a feed connected?

Tell us what you want to build. We will reply within one business day with questions, a rough scope and the fastest route to launch.

Book a discovery call