Get a quote
  1. Home
  2. Services
  3. Sportsbook software
Platforms

Sportsbook software development with live odds and real risk control.

A sports betting platform with pre-match and in-play markets, bet builder, cash out and a trading back office. Use a managed odds feed or run your own trading team.

Get a quote See what's included
Trading · In-playLive
Live events
1,284
Markets open
96,410
Bets / minute
412
Liability (top event)
€38,200
Margin (football)
5.2%
Cash outs today
1,906
Example data for illustration
Overview

Sports betting software development for bookmakers

We are a sportsbook software development company building sports betting software for online bookmakers, retail operators and casino brands adding sports. Our betting engine handles pre-match and in-play markets, accumulators, bet builder and cash out, with a trading back office to manage margins and liability.

Start on our white label sportsbook for the fastest launch, or build a custom platform with your own odds models. We also deliver cricket betting software development, esports betting and virtual sports for markets in India, Africa, Latin America and Europe.

What's included

Core modules of our sportsbook software

Odds feed integration

Connect to leading data and odds providers, or mix feeds by sport. Markets map automatically.

Betting engine

Singles, accumulators, systems and bet builder with fast bet acceptance and in-play delays per sport.

Cash out

Full and partial cash out with real-time pricing and per-market switches.

Risk management

Liability views, player profiling, stake factors and alerts for sharp or suspicious betting.

Trading back office

Margin control, manual price changes, suspensions and settlement tools for your traders.

Live content

Match trackers, statistics and optional streaming integrations to keep players in-play.

How it works

The life of a bet

  1. STEP 01PriceFeed prices arrive; your margins and overrides are applied.
  2. STEP 02PlacePlayer builds a slip; limits and in-play delay are checked.
  3. STEP 03AcceptRisk engine accepts, re-prices or rejects in milliseconds.
  4. STEP 04SettleResults arrive from the feed; winnings post to the wallet automatically.
Features

Built in from day one

Every build ships with the operator tools you need to run the product, not only the player-facing screens.

  • Football, tennis, basketball, cricket, esports and 40+ sports
  • Bet builder and same-game parlays
  • Odds boosts and free bets
  • Virtual sports add-on
  • Retail and agent shop modes
  • Multi-language and local odds formats
  • Shared wallet with casino
  • Responsible gaming limits
  • Settlement audit trail
  • Mobile-first bet slip
Engagement models

Launch fast, or build exactly what you need.

Three ways to work with us. You can start on one and move to another as your brand grows.

White label

Launch your brand on our licensed-ready platform. The lowest upfront cost and the fastest route to market.

  • Your brand, domain and promotions
  • Games, payments and back office ready
  • Upgrade to turnkey any time
Typical launch: 4–6 weeksBest for: New brands testing a market
Recommended

Turnkey

A full platform deployed under your own licence, with your data, your payment accounts and a custom front end.

  • Own licence and player data
  • Games, feeds, payments, KYC included
  • Option to buy the source code
Typical launch: 8–12 weeksBest for: Operators building a long-term brand

Custom build

We design and build exactly what you need, from one module to a new product category. You own the code.

  • Dedicated squad and roadmap
  • Full code and IP ownership
  • Built around your differentiator
Typical timeline: Planned per projectBest for: New categories and scale-ups
Related services

Often built together

Platform

Betting Exchange Software

Peer-to-peer back and lay betting with a fast matching engine, liquidity tools and commission on net winnings.

Explore Module

Sports Betting API & Odds Feed Integration

Connect odds feeds, results, statistics and exchange APIs to your sportsbook or fantasy app.

Explore Platform

Online Casino Software

A complete casino platform: player accounts, lobby, bonuses, payments, KYC and a back office your team will enjoy using.

Explore Platform

Fantasy Sports Software

Daily and season-long contests with a team builder, live scoring, private leagues and a wallet.

Explore
Guide · 9 min read How to start an online casino business in 2026: steps, costs and licences Read the guide
FAQ

Sportsbook Software: common questions

What does a white label sportsbook cost?
A white label sportsbook usually has a setup fee plus a revenue share, and the odds feed is the biggest ongoing cost. It is the cheapest way to launch. We share current pricing on a call.
How much does it cost?
Costs depend mostly on the odds feed and the model you choose. Feed providers charge their own fees. We quote the platform after scope is agreed.
How long does it take to launch?
A white label sportsbook can launch in about 6–8 weeks. Custom trading tools and markets take longer.
Do I need my own traders?
No. You can use a fully managed feed with risk handled by the provider, then bring trading in-house later.
Which sports and leagues are covered?
Coverage depends on the feed. Typical feeds cover tens of thousands of live events a month, including niche leagues and esports.

Ready to launch your sportsbook?

Tell us what you want to build. We will reply within one business day with questions, a rough scope and the fastest route to launch.

Book a discovery call